Aluminum: The most recycled consumer byproduct
Most Americans don’t think twice when reaching for cold can of their favorite beverage. But before the late 50’s, most beverages either came from the local soda fountain or in a glass bottle. Coors Brewing Company pioneered the use of aluminum cans for beverages in 1959. This change started an industry storm. In terms of economics, aluminum cans are the most sustainable and cost effective beverage package, as aluminum is lighter than glass and infinitely recyclable. Aluminum also bests glass in terms of versatility, as it provides a superior metal canvas to print on. But perhaps, most importantly, for producers, aluminum effectively protects the flavor and integrity of your favorite cold beverages because it sheilds the product from light.